Archive for February, 2011

Making Websites Useful and Usable

Monday, February 14th, 2011

Whether it is to shop online, book a plane ticket, check a movie schedule or pinpoint your position via GPS, the Internet has become a one-stop shop for almost all your daily activities – and the emergence of social networking and hand-held devices has multiplied that by millions. (more…)

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Website Accessibility and Usability

Sunday, February 13th, 2011

Usability is one of the most pressing issues in the field of website development today. The usability of a website is tested against the ease with which people can navigate the site in the shortest possible time, therefore making it easier and quicker to access information. (more…)

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How Can Duplicate Content Hurt My Ranking?

Thursday, February 10th, 2011

So you’ve got you new website, your domain name is registered and you’ve got your hosting sorted out – now all you need are visitors! But hold on – there are millions of websites out there, so how are people going to find yours?   (more…)

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Building an Email Marketing Database

Thursday, February 10th, 2011

Ask any Internet marketer what their top tip for a successful campaign is and they will tell you it is essential to build a “list”.  By this they are referring to the creation of a mailing list, or a database that contains the potential customer’s name and, at the very least, their e-mail address. (more…)

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The Limitations of Blasting Out Mass E-mails

Thursday, February 10th, 2011

How full is your Inbox?  If you are anything like me, a high proportion of the e-mail you receive each day goes straight into the junk mail folder.  In fact, probably like you, is subject I have rules set up in Outlook to send e-mails from certain people straight to the junk mail folder so I don’t even have to read them. (more…)

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The Importance of Content on Your Website

Thursday, February 10th, 2011

Everybody these days uses Search Engines to find what they are looking for online, but how do search engines work?  How, for example, does Google return a huge list of pages of results for a term you typed in to the search window, and how does it get it right so much of the time? (more…)

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What to Expect From a Content Management System

Thursday, February 10th, 2011

A Content Management System, or CMS, is a great way to build a website.  If you are considering having a website built for you using this system, then this article is written for you.  If you are considering building a website for someone else using a CMS for the first time, then you may find some useful suggestions here, but it is really written from the user’s perspective so you may find another of my articles, “Properties of a Good Content Management System” more useful. (more…)

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How to Choose the Right E-mail Host for Your Marketing Campaign

Thursday, February 10th, 2011

Why do I need an E-mail campaign?

It is generally agreed by most people involved in Internet marketing that in order to build traffic to your website you need the following:

  • Fresh, original content on your website – and lots of it
  • A position at or near the top of the first page in search engines
  • A good Alexa rank and PR
  • A database of subscribers to whom you can market by E-mail. (more…)

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Green web sites?

Thursday, February 10th, 2011

Or pink, or blue, or any colour you like, actually. It isn’t the colour we referring to, its the “useability”. Every web site we create uses CSS (cascading style sheet) technology to format each page rather than trying to combine the formatting with the content as used to be the case back in the days of layout tables. (more…)

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